Rip discusses the limitations of Exercise Science, and how they have hindered the spread of the TRUTH about training

       A true understanding of actual "training" has been slowly entering into mainstream society. Through the increasing popularity of organizations such as Crossfit, Starting Strength, Elite FTS, Rogue, and Kelly Starrett's Mobility WOD, people have become increasingly familiar with strength training, and how to perform barbell movements correctly.  Working in a corporate gym like Equinox, I'm happy to report that people are squatting, deadlifting, and pressing more than ever.  I can remember 5 years back, when everyone was on Bodybuilding.com and still working a 4 day bodybuilding split.  Don't get me wrong, the vast majority of gym goers still have no clue what they are doing, and I still see members and trainers incorporating swiss balls in their routines to "increase their core activation".  However, ever since The Crossfit Games have been televised, and people have been able to see what strength training and Olympic lifting does for one's physique and performance, the spread of knowledge and increase in actual "training" has been profound.  Guys like Wendler, Rippetoe, and Starrett have published great books that have been mainstream successes, and they have begun to circulate around the personal training community.  A few years ago, I had to explain to my managers why I thought every new client needed to focus on getting stronger, and now it seems to be widely accepted as the norm. 
     The podcast below is Rippetoe's dissection of this phenomenon.  He explores why up until recently,  The Truth about barbell training has been hidden, why current Exercise Science literature is lacking in practically applied and observed empirical data regarding barbell training, and what compelling information Academia must embrace to help produce more competent and effective coaches.

     

     Starting Strength Channel: Episode 4